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Marketing
Marketing is how guests find your direct booking site before they list-shop on Airbnb or Vrbo. These posts focus on channels hosts can own and compound — past-guest outreach, local SEO, social, and seasonal prep.
Grounded SEO: What an Audit Should Be Able to Prove
Most SEO audits grade a rental site against folklore. A grounded audit cites the engine's own words, weighs each claim by the strength of its source, and returns the same answer every time. Here is what that looks like, and the free scanner we built on it.
Vacation Rental SEO and AI Search, Minus the Folklore
What Google, Bing, and the AI answer engines have actually put in writing about being found, translated for hosts, plus a free field guide for the deeper dive.
Vacation Rental Email Marketing: What Airbnb Allows
Airbnb bans asking guests for their email. The vacation rental email marketing playbook that stays inside Airbnb's policy, CAN-SPAM, and Gmail's 0.3% rule.
Google Business Profile for Vacation Rentals: Who Qualifies
Google's guidelines list vacation homes as ineligible for a Business Profile. The exact rule, who does qualify, the three Google surfaces hosts confuse, and where to put the effort instead.
How to Get Your Vacation Rental Recommended by ChatGPT
Guests now ask ChatGPT for places to stay before they search Google. A weekend checklist to get your vacation rental recommended by ChatGPT and AI search.
How to List on Google Vacation Rentals as a Small Host
Google does not let individual homeowners list directly. Who qualifies for Google Vacation Rentals, what it costs, and the realistic path for small hosts.
Shoulder Season Marketing for Vacation Rentals: A Channel-by-Channel Playbook
Most short-term rental hosts market reactively: quiet calendars in May or October trigger panic with no lead time. This playbook treats shoulder season as its own campaign cycle — when to start, what to say, and which channels fit a solo host.
Get Ready for Peak Season: How to Prepare Your Direct Booking Site for Success
Get your direct booking site ready before peak season: past-guest outreach, fresh photos and copy, clear rates and policies, and a visible book-direct link.
Unlocking Hidden Bookings - How Direct Booking Hosts Can Capture More Guests and Higher Rates
Host-driven marketing: get your direct booking site in front of the right people so guests find you before they list-shop on the major OTAs.
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Every campaign in this playbook needs somewhere to send people. Haven gives you a fast, SEO-ready booking site so your marketing compounds instead of renting attention from the OTAs.
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