Loading...
Haven turns the photos and copy you already have into finished posts: single images, swipeable carousels, and short vertical reels. Everything is built from your own listing photos. Download the files and post them anywhere, or connect your Facebook Page and publish to Facebook and Instagram straight from the editor. You will find it on Marketing → Creative. Asking for ads usually means this page: a reel, carousel, or post you publish yourself. Paid campaigns Haven runs on Google, ChatGPT, and Meta are a different screen, Marketing → Ads — see One Click Ads. Finished files and anything you upload live in Marketing → Media Library, where every listing and site has a folder of its own: its Gallery photos and Logos sit inside it, and the creatives Haven makes for that listing file in beside them. Brand-kit, partner, and email logos live in a top-level Logos folder.
A video ad is a reel on Marketing → Creative. Open the host dashboard, choose Marketing, then Creative. That is the whole path. The Siri orb on a hero photo, and Photos & Spaces → Create → AI Videos, only turn one still into a looping clip on your website. They do not make a video ad.
Nothing posts until you download the MP4 or press Publish. The full reel editor, including captions and music, is in Reels below.
Pick the property or collection you want to promote and press Generate. Haven writes the post copy for each platform, the short text that sits on the image itself, and a slide-by-slide story you can use for a carousel or reel. Nothing goes out until you either download the files or press Publish on a caption.
If the writing is not to your taste, Regenerate gives you a fresh pass. Every field stays editable either way.
By default the AI works from every photo on the property or collection you picked — the listing gallery, not your Media Library. A single image uses one of those photos as its background; a carousel or reel is a story of five to eight scenes, and the AI chooses the frames it thinks sell best (it reads every photo first and ranks them). So a listing with forty photos will not produce a forty-scene reel, and a photo that only lives in your Media Library will not be picked on its own.
You are never stuck with the AI's choice:
Uploads from these buttons land on the listing's gallery (single properties only) so the AI and the editor can use them; a collection site takes library picks that are already on it.
Four controls shape the design, and the preview updates as you change them.
Layout decides where the words sit. Stack reads like a travel magazine cover, Duo splits the frame with a solid panel under the photo, Bold drives the click hardest, and Frame, Editorial, Banner, Spotlight, and Classic cover the range in between.
Typography picks the typeface your headline is set in. Modern is a tight sans, Editorial and Luxe are high-contrast serifs, Warm is softer, and Refined sets your headline in spaced capitals. This is a deliberate choice rather than something pulled from your site fonts, so a creative can look different from your website when that serves the post better.
Photo finish grades the photo itself — a light natural punch, a golden warm cast, a crisp cool one, a grainy film look, or black and white. None leaves the photo exactly as you uploaded it.
Accent colour drives the button, badge, and price chip. Your brand colours come first under Your brand — including colours a property inherits from its collection — and any other swatch or Custom overrides them for this creative only. Edit brand opens the brand itself. The Logo toggle shows the logo the creative will use; with no logo set it stays off until you add one.
You can also choose your background photo, and switch off the logo, the price, or the guests-and-bedrooms line if you would rather the image stayed quiet.
Pick a platform tab to see its sizes. Facebook and Instagram cover feed, square, portrait, and story; Google covers landscape, square, and portrait. Every size is rendered at the exact pixel dimensions that platform wants, with the important words kept clear of the area platform buttons cover.
Download this size saves the one you are previewing. Download all saves every size for that platform.
The copy panel below holds the post text — headline, body, description, and a call to action — sized to each platform's limits. Copy one field or the whole block to your clipboard.
On the Facebook and Instagram tabs of Post text, Publish sends the creative and the caption you see straight to your own accounts. Publishing is rolling out while Meta reviews Haven's app: if there is no Publish button next to Copy post, it is not on your account yet, and Copy post plus the downloads work as before.
Instagram's feed accepts portrait, square, and landscape images, not the 9:16 story size, so make sure one of those sizes is selected before publishing there. If a Page was connected before publishing existed, the dialog asks you to reconnect once so Haven has permission to post. To disconnect, press Publish and then Disconnect next to the account it posts as (a Meta ad's Facebook Page card has the same button). Disconnecting turns publishing off and cancels anything scheduled; posts already live stay up.
To post later, press Publish, choose Schedule instead of Post now, pick the day and time, and press Schedule for…. Times are on your own clock, and the dialog shows which time zone that is. You can schedule from five minutes to 60 days ahead.
Haven saves the post as it looks when you schedule it: the image, carousel cards or saved reel, and the caption. Changes you make to the creative afterwards do not change a post that is already scheduled. To change one, cancel it and schedule it again.
Switch to Carousel to build a swipeable set. Haven proposes a story: a hook to stop the scroll, a few slides on the space, an amenity, the location, and a closing ask to book direct.
Each slide has its own headline, supporting line, and photo. Drag the cards to reorder them, click the × on a card to remove one you do not need, or add your own. A carousel keeps at least two cards. Only the closing slide carries the button, so the set reads as a story rather than the same ad repeated.
Instagram shows every card in a carousel at the shape of the first one, so you choose the card size once for the whole set. Download all gives you a zip with the cards numbered in order.
There are three ways to start a reel, side by side at the top of Marketing → Creative:
/creative/studio), a prompt-first conversation for anything more specific — a festival week, a partnership announcement, a season opening. See The Reel Studio below. A Make it a story instead link in the quick flow hands your property straight to the studio.Above them, Ideas for you suggests reels worth making now, and below them, More reel types offers eight more kinds of reel. See Reel ideas and reel types.
Ideas for you reads your own listings and suggests the reels worth making now. Each card says why: "Harvest Festival is Oct 24", "Oct 17–20 is still open", "Your Fall Wellness Retreat has dates coming up". Make this reel opens the Reel Studio already knowing what the reel is about. It opens on the setup step — the voice, the music, and stills or AI video — and drafts the plan when you press Plan this reel. A Why this reel note above the conversation says what it was built on. From there it is a studio reel like any other: talk to it to change the plan, and nothing is spent until you press Approve and build. An idea you already started reopens that reel (or its conversation) instead of starting a second one.
More reel types lists every kind of reel. Click one to see what Haven found for it across your listings and pick one, or read why there is nothing yet:
Every reel type keeps to what is true. Dates, prices, names and discount codes come only from your listing, your offers, the email or the event's own page, and the studio refuses a plan that names a date it was not given. Nothing here runs on its own: every reel starts when you click.
Any one-time email broadcast can become a reel. In the broadcast editor, press Matching reel in the header (it is also offered after you send or schedule, and in the sent banner), or choose Make a matching reel from the broadcast's row menu on the list. The Reel Studio opens with the email's subject, what it says in order, the offer it shows and any discount code it carries, and drafts a reel that tells the same story in the reel's own words. The reel uses the listing or collection the email is about; if the email names none and you have several, Haven asks which one. Pressing it again later reopens the same reel, and the reel editor shows Matching reel · <the email's subject>, which links back to the email. Nothing is changed in the email itself.
On Event recommendations (the cards above your broadcasts), Make a reel does the same for a recommendation: a nearby event becomes a Local event reel, and something new at your listing becomes a One feature up close reel.
Planning a reel is free, and so is approving it. In the reel editor a banner shows what Haven made: the photos and their order, the words on every scene, the music, how many scenes and how long the reel runs. Change anything you like — swap a photo, rewrite a headline, drop a scene, pick a track — then press Approve storyboard. Approval spends nothing: every photo scene stays a still with a slow camera move, and the only footage change is free — a scene whose photo already has a clip switches to it.
If the plan is not what you had in mind, Try a different take asks the director for a new storyboard from the same photos. You can add a short note ("less about the pool, more about the town"). Each reel allows two different takes, after which you refine the one you have in the editor.
Turning stills into real AI clips is the one thing on the page that spends credits, and it is always your explicit choice. After approval a Ready to convert to video? strip sits above the scenes — it shows the price in credits before anything runs — and converts every photo scene at once. Each scene tile also has its own orb for converting just that scene. Clips are added to the reel as they finish, usually 1–6 minutes apiece, and the finished MP4 appears under Saved reels.
A photo that already has a clip — one made when your listing was imported, or for an earlier reel — is never paid for twice. Approving the storyboard, Convert to video and a scene's own video button all switch that scene to the clip you already have, and only photos with no clip yet become new ones. The message after you click says how many scenes reused a clip at no cost.
A kind review is the most persuasive thing you own, and it usually sits on a listing page where few people scroll to it. Feature a review turns one into a reel in three steps.
Not sure which review to use? Surprise me reads the reviews you have not posted yet and picks one, with a sentence on why. It only considers reviews of four stars and up. Press it again for a different one. When every review has been used it tells you so, and you can still pick any of them by hand.
Nothing to pick from, or want different words? Choose Type a review instead (a site with no reviews opens straight to it). Paste or type what the guest said, optionally add who said it and a star rating, and it goes through the same scenes step. The reel shows your words as typed, cut at sentence ends, and is not linked to a stored review, so use only words a guest really wrote.
Make the reel opens it in the reel editor straight away, with the music chosen and the post text written: the guest's words in quotes, their name, and the place. From there it is a reel like any other, and the same review step applies: photo scenes stay stills, and converting any of them to AI video is a separate, priced step.
Three things hold for every review scene:
This is the least expensive reel Haven makes. There is no storyboard to plan, it has at most three scenes, photo scenes stay stills with a slow camera move, and it uses clips you already have before it asks for a new one.
Reviews are not limited to this reel type.
Every new reel in the studio starts with Set up your reel, three choices made before Haven plans anything:
The plan always uses what you chose, and the next reel opens with the same choices (except the track). Change any of them later on the storyboard's Sound and Photos cards, or just ask in the conversation ("read it in a deeper voice", "make them all video").
The studio feels like a conversation. Describe the reel you want in plain language, paste a link or two, and Haven works out what you mean, gathers what it needs, and shows you a plan before making anything. It can:
Animated title scenes are not available in the studio right now. A date, a price, a code or a partnership goes on screen as words over the photo that fits it best, and partner logos close the reel on the end card.
Not sure what the story is? Leave the box empty and press Plan the reel: Haven reads the site, its photos and reviews, picks the angle most likely to get a booking, and says in a line why it chose it. You review the plan before anything is built.
If you already know the reel you want, write it out as a storyboard — timings, the words on screen for each beat, a final frame, what to avoid — and the studio follows it beat for beat. Your on-screen words are used as written, your order and timings hold, and Haven fills in only what you left open: which photo or clip, the music, the captions. If a line is longer than a scene can carry (60 characters on a photo or end card), the plan says what was cut.
Every conversation is saved as it goes. Reloading the page brings back the latest one for that listing — what you asked, what Haven read, and the plan — and History in the studio header lists the others, with New reel to start fresh.
The plan is a storyboard card in the thread: the scenes in order (photo or clip), the words, the facts and where each came from, the brand and palette, the music, the running time (30 seconds by default; the studio can go to 60 if you ask), and a build estimate. The brand row on the plan is editable too: switch the brand mode (your brand alone, with a partner, or with Haven), click a colour to change it, turn logos on or off — including Haven's, if you want it — (the end card follows, and with every logo off it shows its line alone), and correct a partner's name or colour if Haven read it wrong. The plan also carries the Post text — the Instagram caption, the Facebook post and the hashtags — which you can edit right on the card before you approve. The Sound card holds the voiceover, the voice and the music track; the Photos card switches every photo scene between Stills and AI video at once. Each photo scene on the card also says whether it stays a still (free, a slow camera move) or becomes an AI clip — click the chip to switch one scene; the clip price shows right on it. Approve and build is the only button that spends, and the build price in credits is shown beside the estimate. Different take asks for a new plan with a short note and is limited to two per reel. Once the reel is built, you keep working on it with the reel assistant in the editor, which changes the reel you have rather than building it again.
While the reel builds, a progress timeline shows each step: clips generating, then rendering. A photo that already has an AI clip on your listing uses that clip instead of making a new one. The reel assembles itself when every clip is in.
When it is ready, Your reel beside the conversation is where you finish it — no need to open the editor. Watch the video, then:
The full editor is optional, for retiming a scene or editing the type by hand.
Reels made before animated scenes were paused keep their motion scenes. Those still stop for a second look before they render: each one plays in the browser, and you can Keep it, ask for Try once more (one free retry per scene), change its sentences with Edit words (the scene is redrawn with the new words and their voice, using that same retry; the other scenes are untouched), or Replace with photo. A note on Try once more is shown to the animator alongside the take you watched, so "make the phone bigger" changes that take rather than starting over. When two or more motion scenes are ready, Play the whole reel with sound above them plays every scene in order with the voice and music, each scene waiting for its voice the way the finished reel does, so you can judge the whole thing before you keep any.
Above the scenes, Brands in this reel lists every brand the reel is wearing — your listing or collection, any partner Haven researched, and Haven itself — with its mark and its colours. Click one to set three things for the whole reel:
Your listing's and collection's brands are read from there, so they already match your site; changing one here applies to this reel only and never edits your listing. Haven's own brand is listed so you can see what is in the reel, and is not editable.
Changing a brand asks you to confirm first, because only the scenes that setting actually alters are drawn again — and it tells you which ones and how long it takes. A colour redraws every scene in your brand's palette; a logo redraws only the scenes that draw it; a typeface redraws every scene with words. A scene that has not been drawn yet costs nothing to change. If a scene had already rendered, your finished reel is put together again afterwards. None of this uses up a scene's free retry, so it is worth getting the brand right before you go through the scenes one by one.
Every reel editor has a Reel assistant tab on the right edge of the screen. Click it and a panel opens beside your reel — the preview stays in view — with a conversation that can change anything about the reel. Ask in plain words:
It can read a page you paste or look something up on the web, and it uses the same photos, clips, reviews and facts as the rest of the editor. It never invents a photo or a fact, and it will not rewrite a guest's words in a review scene.
Each change it makes lands straight in the editor and saves like any edit you make yourself. The conversation shows what changed, with Undo to take the last batch back as long as you have not edited since. Anything that would spend — turning a photo into a clip (Make it a clip), an AI version of a photo (Make an AI version), a new scene (Design the scene), an AI-made picture (Make this picture) or recording the voice-over again (Open the voice-over) — comes as a card in the conversation, and nothing is made until you click it.
The conversation is kept with the reel, so you can close the panel, come back tomorrow and carry on. The panel has two tabs: Assistant, and AI scenes, where you design a new scene (below). The assistant needs you signed in; the free ad tool does not have it.
A finished reel is never a dead end. In the reel editor's Scenes in order strip, click AI scene (the tile with the orb, next to Add). A blank AI scene appears at the end of the strip, reading "Click to design, drag to reorder". Drag it to where the new beat belongs — before scene 1, between any two scenes, or at the end — then click it. The studio for that one scene opens in the AI scenes tab of the reel assistant panel beside your reel, so you never leave the editor, and the top of the panel says where the scene goes. You can also ask the assistant for a new beat; it hands you the same tab with your ask filled in. Describe it — the dates over the porch at dusk, the pool at sunset — review the one-scene plan, approve, and the new scene (an AI clip of your photo, or one of your own clips) takes the tile's place while it builds. The rest of the reel is untouched, so extending a reel costs one scene, not a rebuild. The panel does not ask for a reel length; it is writing one beat, not a new reel.
Each AI scene tile is saved as soon as you place it. Close the panel and the tile keeps your conversation — it shows your first ask — so clicking it again picks up where you left off. Drag it as often as you like until you approve; its × takes it out of the reel (the conversation stays in the studio's History). You can have several AI scenes waiting in one reel.
When you approve the plan, the panel turns into the build: a timeline of each step while the clip is made. Only the scene you are adding is shown, not the rest of the reel. You can close the panel and come back. A motion scene added before animated scenes were paused still has its review (Keep, Try once more, Replace with photo): select its tile and use Open in AI studio to reach it.
Changed your mind about a scene that is still being made? Its tile has a × while it composes, waits for review, or renders — or use Cancel scene in the scene's panel. The scene leaves the reel at once, nothing more is composed or rendered for it, and the rest of the reel carries on.
Regenerate copy for scene N sits in the Scenes header and rewrites the role and words of the scene you have selected for its photo or clip.
If the reel was made with Tell a story, the panel opens with that conversation folded at the top and the studio already knows it: the narrative, the pages it read, the facts it checked, the partner brands it resolved, and every existing scene with the words on it. Ask for "a scene after scene 3 saying …" and it writes that line on the new beat, in the same voice and brand. Name a homepage, a collection, or a logo and it pulls imagery from those pages and the site's mark. The studio's History keeps every earlier scene conversation.
Sometimes no photo of yours fits a beat — the festival itself, the first snow. Two places can use a picture Haven draws instead:
AI-made pictures are for single-listing reels. They never show the house itself, people's faces, text or logos, so nobody takes one for your property. Each is marked AI-made in the scene strip and kept off your listing, its photo slots and your gallery. A reel holds up to four, and you can make up to ten a day. Pictures Haven takes from a web page for a studio reel are kept off your listing the same way.
Haven learns how you write from the changes you make. When you rewrite a caption or the words on a scene and then download the reel or copy the post, Haven compares your version with its draft and writes down what it notices — "short sentences, no exclamation marks", "never says 'nestled'". The next reel follows it. Tell the assistant or the studio "from now on, no emojis" and it saves that to your voice and says so.
Voice in the Reel Studio header, the reel assistant panel and Your voice above the Post text open the same panel you find in Settings → Account & Profile → AI assistant → Your voice. There you can say how you sound, add what to always do, never do and work in when it fits, paste examples in your own words, see every learned note with the edit it came from (Keep or remove it), and Try it on your latest caption. See Teach Haven your voice.
Taking a motion scene out of a reel (its × in the timeline, or picking a different photo for that scene) does not throw the render away. The clip moves to the front of Photo or clip for this scene, so you can drop it into another spot straight away, and it is saved in My library, in the site's folder, for any other creative. Every motion scene is also filed in the library as soon as it renders.
Each slide becomes a scene with a slow camera move over the photo (or the clip Haven made from it), and the scenes cross-fade into each other.
The right side of the editor is a gutter that stays on screen while you scroll the left side, and it has two tabs. Scene shows the scene you are currently editing, large, with its camera frames on top — that is where you drag the opening frame and click to set the focus. Preview plays the whole reel. That preview is the real thing, not a rough sketch: it uses the same photos, the same graded finish, and the same timing the finished file will have, so you can change a photo, retime a scene, or rewrite a headline and see the result immediately. Nothing is encoded while you are still deciding.
On the left, Scenes stays open — that is where the photo, words, and camera for each beat live. Drag a scene thumbnail to change the order; click the × on a thumbnail to drop that image from the reel. A reel keeps at least one scene. Everything else (layout and type, accent colour, photo finish, overlays, music, transitions, sizes, and captions) starts closed, and each closed row carries a small preview of what it is currently set to: the layout schematic, the type sample, your accent swatch, a thumbnail in the current finish. You can read the whole setup down the page without opening anything, and open only the one you want to change.
The editor's left rail lists every property and multi-unit site. A badge on the left of each row shows whether that site already has creatives — a count when it does, None when it does not.
Scenes are not laid out identically. A scene's job in the story decides where its words sit and how big they are — the opening hook runs large across the bottom, an amenity reads as a small caption at the top, the location sits centred, and the closing ask is a centred lockup with the button. The words also arrive in order rather than all at once, and clear the frame before the cut to the next scene.
Per scene you can choose the move — push in, pull out, pan, drift, or hold still — and how long it holds, from just over a second up to eight. The transition style applies to the whole reel.
Color boost lifts the colour and contrast of a scene's photo or clip — including video you upload, which the photo finish never touches. The reel-wide dial lives in the Style row: Auto reads every scene and lifts flat, overcast footage more than footage that already pops, Custom applies one strength throughout, and Off leaves everything as finished.
Camera focus decides where the move lands. Left alone, Haven finds the strongest part of each photo and moves toward it. To choose it yourself, click the spot on the scene preview. Drag the Start or End frame to move that end of the shot, and drag a corner of the selected frame — or use the zoom slider under the preview — to change how tight it is. A smaller frame is a closer crop; the difference between the two frames is the zoom the camera covers. Click Reset size to hand that frame's crop back to the move, or Reset to auto to hand the whole framing back. How far the camera can travel depends on how tight the shot is, so a subject right at the edge of a photo will be favoured rather than perfectly centred.
A reel is a tall frame and most photos are not, so before any of that Haven crops each photo down to the reel's shape — and the camera can only ever move inside that crop. Reframe, above the scene preview, is where you choose the crop yourself: it shows the whole photo, and you click to place the tall box, then drag it (or nudge it with the arrow keys) until it holds the part of the shot you want. Everything outside the box is what the reel throws away. Reset framing hands the choice back to Haven, which picks the busiest part of the photo. The Start and End frames stay where you put them, so reframing slides the picture underneath them rather than undoing your camera work.
The eyebrow field is the small line of capitals above a headline — "THE VIEW", "8 MIN TO TOWN". Leave it empty where it would only repeat the headline.
When the preview looks right, press Export MP4. The video is built in the background and usually takes under a minute — you do not have to wait on the page, and you can carry on editing while it runs.
Finished exports are kept under Saved reels, newest first, with their length and file size. Download any of them whenever you like, or remove one from the list. Because each export is saved separately, trying a bolder cut never overwrites a version you were happy with. Exporting the same reel twice without changing anything reuses the file you already have rather than making a duplicate.
Any reel can be read aloud. New reels arrive that way: when you make one, Haven writes a short story about the property — one line per scene, told as a single arc rather than the on-screen captions read out — and a rotated natural voice reads it over soft music, so no two reels in a row sound alike. The speaker button in the editor header pauses all preview sound (music and voice) while you work; it changes nothing in the reel. Open Sound & cuts in the editor (or the Narration card in the studio) to hear what it will say, change the voice, rewrite any line, or switch to Music only — switching back later keeps the story and the voice you had. Press Read it aloud on a reel that is music-only to turn the voice on: pick a voice and Haven writes the story for it (a reel made with Feature a review reads the guest's quote as it stands on screen instead). Sound & cuts always shows this choice on your reels, so you can see at a glance whether a reel is read aloud or music only. A voice carries the reel as one continuous story, with your music underneath as a bed. In Sound & cuts, each scene has the line that voice will say. Those lines begin as the words on the picture. Rewrite one when the voice should say what the type only implies — a symbol, a name written as a mark — and the type on the reel stays as it is. Clear a line and that scene stays quiet. Until you change them, editing the type changes what is said. Once you have, the spoken lines are their own text, and a scene you add later is read from its type until you write a line for it.
Those edits save on their own. They do not rebuild the video, and they do not record the voice. Each line stays with the scene you wrote it for: add a scene in front of it, remove one, or drag scenes into a new order, and every line moves with its scene, while a new scene reads its own words until you write a line for it. Press Record voice to hear a wording you have not recorded before; that take is kept, so the same words are not paid for twice. Under the voice, Hear it read your first lines plays that voice reading the reel's own opening lines, so you judge it on what it will actually say. Approve and build then asks you to confirm the sound — mode, voice (with the same preview), music, sound effects and ending — because changing the voice after the build starts means drawing scenes again. Choose the sound on the storyboard, before you approve: Music only, Voiceover + soft music, or Voiceover only, and the voice — twelve natural ElevenLabs voices. Sound effects (on unless you switch it off) adds a third layer: subtle sounds from Haven's sound library, each placed on the exact moment something happens in a motion scene — a soft pop as an icon lands, a pencil line as a path draws, a chime on the payoff. You hear them in the scene previews and in the finished reel. The switch is also under Narration while the reel builds and under Sound & cuts in the editor; turning it off or on only saves the choice. A narrated reel is recorded first and then animated to the voice — in a motion scene, every sentence stays on screen for exactly as long as it takes to say, and each spoken sentence plays over its own sentence. The studio picks a voice and a music mood that fit the story, and varies them from your last few reels so the series does not all sound alike. You can change the voice while the reel builds (Narration, in the build panel), and pick the track itself right under it — browse and preview the library, upload your own, choose where the track starts, or go without music; changing the voice there records it right away so the scene previews play it, and a motion scene already waiting for review is re-paced to the new voice when you press Try once more.
If a line takes longer to say than its scene lasts, the scene waits for it: once its animation or camera move is done it holds on its last frame until the line has been said, and only then does the next scene begin. So every line is spoken over its own scene, the voice and the pictures stay in step all the way through, and no line is cut off at the end — a narrated reel simply runs as long as its voice needs. Shorten a line if you want the reel shorter. Turning narration on or off is a switch: nothing is re-rendered, and the preview follows it straight away. Download is what builds the MP4. After a new recording, or after you turn narration on or off, that click makes a new file and keeps it under Saved reels. A reel you have not changed still downloads the file you already have.
New reels open with their music already chosen and the story voice over it. Open the Music row to pick a different track from Haven's library, or Upload your own if you hold the rights. The track is mixed into the MP4 when you export, so the file you download already has music — ready to post to Instagram, Facebook, or Meta ads. Leave No music selected if you would rather add a trending in-app track when you post; that still reaches further on organic Reels.
Haven can compose a one-minute instrumental written for your place. Press Make a soundtrack in a reel's Music row, in the Reel Studio's music block, or on Marketing → Media Library → Soundtracks (there you pick the listing or collection first).
Start with what the track is for. Under a voiceover keeps the music sparse and steady so it never fights the narrator; Music-only reel gives a fuller arrangement with a clear arc; Ad with a hook opens strong in the first few seconds. Then choose the goal — Sell the luxury, Show the fun or Set a calm mood. Opened from a reel, both start from that reel: a narrated reel starts on Under a voiceover. Describe the vibe in your own words, tap a few chips (mood, style, energy), or both.
Draft the plan is free. Haven reads your listing — what the photos show and how they feel, who usually stays, the area, your brand — and writes the plan in plain words: the tempo, the key, the instruments and each section with its length, and why ("because your guests are couples and your photos are sunset decks"). Change anything with a note or the chips and press Redraft; you can draft five plans an hour. Leave the box empty and Haven asks whether you are sure, since a few words of direction get you a track you'll actually use — or you can let it decide from the listing alone. Make it is the only step that spends: 25 AI credits.
Composing takes a minute or two. You can close the dialog; the track shows as Composing… in the music list and you're notified when it lands. Every track is checked before you hear it — length, loudness, no long silent gaps, a soft ending that loops cleanly, and tempo against the plan — and levelled to sit under a reel. If a take fails a check, Haven composes it again at its own cost; if the second take also misses, you get the better one with a note on what fell short. If a soundtrack cannot be made at all, your credits are refunded.
A finished soundtrack is selected on the reel you made it from and appears in the music picker of every reel, marked Made for its listing (hover for the plan). On Media Library → Soundtracks you can play, rename or archive it; archived tracks leave your music choices, but reels already using them keep playing them. Soundtracks are yours to use in the MP4s you download, on Instagram, Facebook and in Meta ads. Generated and uploaded tracks share the same limit of 50 per account.
Haven learns your taste from what you do with them: tracks you keep, put in a reel you download, or archive unused become short notes such as "prefers acoustic over electronic", which shape the next soundtrack and the music Haven picks for your spotlight reels. They are listed under Settings → Account & Profile → AI assistant → Your music taste, where you can keep a note or remove it for good.
On Marketing → Media Library, use New → Upload files for individual photos and videos, or Upload folder to bring in a whole folder at once. Dropping a folder or a .zip does the same thing. Haven names the new library folder after the folder you uploaded — or after the folder inside the zip — and keeps any subfolders. Photos can be up to 100 MB; videos can be up to 5 GB. Use Type → Videos to show only uploaded clips and finished reels.
Every listing, collection site, and community you run gets one folder, named after it, at the top of the library. Inside are two folders Haven keeps for you — Gallery photos, with every photo already on that site (gallery photos, hero slides, section and page images, and the photos on blog posts and local-guide places published there), and Logos, with the marks uploaded on it — and beside them the creatives Haven made for that listing. Put anything else you like in the listing's folder too: your own uploads, or sub-folders of your own. Brand-kit, partner, and email logos belong to no one listing and live in a top-level Logos folder.
Photos and logos still on the site are live references: replace the photo on the listing and the library updates, and you cannot delete that listing photo from here — but you can move it anywhere you like (see below). A file you uploaded yourself stays in that site's Gallery photos folder after you remove it from the page — delete a hero slide or a gallery photo and you can still pick it from From library. Rename a Haven folder and Haven stops renaming it for you; delete a Gallery photos or Logos folder and that site's photos or logos stay out of the library.
Anything in the library can be downloaded. A single file saves as itself. A folder — the whole Photos tree, one listing's photos, a folder of uploaded videos — saves as one zip that keeps the folder structure: right-click the folder (or open it and use the menu on its name) and choose Download as zip. Select several files or folders and Download as zip in the selection bar packs them together. The zip starts downloading as soon as the first file is packed, so a large library does not make you wait for the whole thing to be prepared first. A reel that has not been rendered yet is listed in a README.txt inside the zip rather than silently left out.
If your listing had no video, you may also find a short clip of its cover photo in its folder. Haven makes one, at no cost to you, so your card moves on Haven's own discovery pages (/stays, collections, Explore): on a phone the card plays it, and on a desktop it plays when a guest points at the card. It is never added to your site, gallery, or hero on its own. Use it anywhere you like — as your cover video, for example — or ignore it. If the cover photo shows a person, Haven animates a different photo. Upload your own cover or gallery video and your clip is what the card plays instead.
Everything in the library is available everywhere Haven lets you add media. Next to any Upload control — listing photos, hero slides, collection-site sections, logos, promo videos, email images, blog posts, business cards — click From library to pick a file from here instead of your device. Reels and uploaded clips appear wherever a video is accepted; stills, site photos, and logos wherever an image is.
In list view, folders open the way they do on a Mac: the triangle beside a folder expands it in place so you can see what is inside without leaving the rest of the library. Double-click still opens the folder on its own, and Option-click on a triangle expands or collapses the whole branch.
The library works like Finder. Select anything — click, ⌘-click to add, shift-click for a run, ⌘A for everything — then:
Gallery photos and logos move too: cut or drag a listing photo into any folder and the library shows it there from then on, while the listing itself is untouched. Copying one turns the copy into a file of your own, which you can rename and delete like any upload. Deleting a folder never deletes what is inside — its contents move up one level.
New to Haven?
Haven is the direct booking platform these guides are written for — a branded site, secure payments, and guest relationships you own. Build yours free.
Free to build · No credit card · Private until you publish